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It's Time to Be More David

“What if big is no longer beautiful?"
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Data-driven Creativity - This Is How You Do It

Creative campaigns with data in a simple way
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How Marketers Can Address Inefficiencies Within Content Creation

The content creation process is in dire need of a major upgrade.
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Measuring Creative Effectiveness

Kantar on common characteristics among the Creative Effeciveness Awards winners 2021
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Reduce, reuse and recycle

Content: a goldmine with no control
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Future of Production

Video is the advertising 'medium of the moment' is an insight that probably won’t shock you.
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