Insights

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Dive into the dynamic world of marketing, technology and production with Edisen's brightest minds. Join us as we unravel groundbreaking ideas, visionary leaders, and cutting-edge technologies that are shaping the future of storytelling!

Visionary Leader in Global Adaptation

Introducing Adrian Mackenzie

Edisen Ushers In New Era

Edisen Ushers in New Era with Anas Ghazi as Chief Commercial Office

ADWEEK - Cointreau

MargaRight or MargaWrong: Aubrey Plaza Sets the Record Straight for Cointreau

Smart Video Production: Through a Strategic Mind

“If you have always done it that way, it is probably wrong.” - Charles Kettering

It's Time to Be More David

“What if big is no longer beautiful?"

Data-driven Creativity - This Is How You Do It

Creative campaigns with data in a simple way

How Marketers Can Address Inefficiencies Within Content Creation

The content creation process is in dire need of a major upgrade.

Measuring Creative Effectiveness

Kantar on common characteristics among the Creative Effeciveness Awards winners 2021

Reduce, reuse and recycle

Content: a goldmine with no control

Future of Production

Video is the advertising 'medium of the moment' is an insight that probably won’t shock you.