The Swoon

How do you create and retain a YouTube community of 3.2mn subscribers?

The Swoon - an entertaining and relevant forum for K-Drama fans to release their energy and share their thoughts and ideas. And for Netflix to plant some of their own ones.

Driven by data, our mission is to give the fans what they want. What differentiates us from off-the-shelf analytics tools is bespoke in-depth analytics integrated into the creative process and operations of The Swoon. This enables us to make strategic and data-driven decisions in every step of the production process.

The Swoon is also one of our most appreciated seminars. Want to infuse inspiration into your marketing team? Contact: