P&G Swiffer

Service Provided: Edisen was engaged by Procter & Gamble to act as an extension of their brand marketing and research teams by providing a comprehensive analysis of the Swiffer brand videos, giving deep insights about what parts of the content are resonating best and turning those learnings into new assets for use across YouTube. 

Result: Edisen not only provided new :06 creative remixes to seed out into market but also helped inform the larger content strategy for the upcoming Swiffer brand shoot for Q4 2020/Q1 2021. Sample report here.