Ketel One had already launched their refreshing “Drink Marvelously” campaign, a universe populated by fascinating characters and hip humor, when FIG Agency approached us to add another layer of complexity to this animated world: live action cocktails! And to really top it off, we needed a shimmering ribbon of real liquid pouring from a cocktail shaker.Edisen’s shoot team in LA leapt into action, creating custom rigs to capture the magic. Our two-person crew shot all the practical elements in just one day, using purpose-built rigs, at their own home studio. (Remember lockdown?)Meanwhile, we assembled a team of illustrators to develop a new cast of characters, and created a charming animation to tell the story.Friends, the rest is history. “The Pour” was born!