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Candy Crush

Global Market, All channels

When launching the new version of ”Candy Crush Saga”, the game developer King had the challenge to adapt the hero content for their global campaign in a short time. Edisen created 75 unique edits from one single clean master. With custom made templates, in combination with our automation platform all these edits were then adapted and A/B tested in different formats, languages and messages for 14 markets. In five weeks Edisen delivered over 2000 versions.

THE CAMPAIGN

Input material: One 2 min master film

Output material: 2000 versions, 80 creative edits,

10 target groups, 3 formats, 4 channels in 14 languages.

Project duration: 5 weeks