Can you truly say you have full control and knowledge of what, where and how your creative assets are being used for and it performs?
Continue to add to your Content Hub and employ unique technology to give data-driven insights on the current success of your assets, which will then lead your content strategy, mapping out content needs, gaps, and possibilities. Because the data informs you what your target audience wants to see, where, and how frequently, you can be confident that the money you spend on new assets will resonate and engage them.
As a result, begin gradually saving future assets from all marketplaces and providers. You will have a robust Content Hub at your disposal for the entire organization as well as your partners and other stakeholders to use. Make data-driven re:creation a reality! You have the tech. Now get the method right. Start creating in a way that content can be measured, stored, optimized and reused.
